25% of FTSE 100
companies now use NetNames Platinum Service
NetNames this week reached a major milestone, with 25
of the FTSE 100 companies now signed up to use Platinum Service for
their corporate domain name management requirements. The FTSE 100 is
the
key index which includes the 100 largest UK companies measured by
market capitalisation.
Geoff
Wicks, CEO of NetBenefit, commented: “The business issue of
proactively protecting online assets is a key one for large
corporates, so it is very encouraging that this message is getting
through to the UK’s leading companies.
We have seen a dramatic increase in the number of FTSE
companies who have chosen to protect themselves with Platinum
Service over the past 12 months.
However, there is clearly more work to do in educating the
market on how best to prevent online brand infringement and
cybersquatting.”
British
Airways, Reckitt Benckiser, Centrica, Aviva and Hilton Group are
some of the 25 FTSE companies who have acted to secure and protect
the domain names they hold.
More
information on NetNames Platinum Service is available from www.netnames.com
Washington Post misses annual domain name renewal
It has been reported in the press today that the
Washington Post Co., neglected to reply to the renewal notice for
their corporate domain name washpost.com and allowed the name to
lapse. This caused the company’s internal email system to crash on
Thursday afternoon and resulted in severe disruptions for staff. In
this case, Washington Post were able to re-register the domain name
before it was snapped up by someone else and their email service has
now returned to normal.
The Washington Post is not the first high profile
company to make this mistake. There have been other well covered
examples of companies who have fallen in to the same trap, including
Microsoft who allowed their hotmail domain name to lapse back in
1999.
This most recent example is further evidence of the risks that exist if a
company fails to effectively manage their domain name portfolio.
NetNames Platinum Service is designed to completely remove this risk
by providing certainty of domain name renewal and removing the need
to reply to individual renewal notices. To find out more, please
visit www.netnames.com
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Copyright NetNames 2004. All rights reserved.
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