.ps opens for business

Last month, IANA (the Internet Assigned Numbers Authority) published a report on the delegation of a ccTLD (country-code top level domain) for Palestine. The report recommended that the .ps domain be delegated. This has now been done and at the time of going to press, some 24 domains had already been registered. The minimum number of characters allowed for a .ps domain is 3, with a maximum of 24.
In principle .ps will be a high-risk domain, with the registration of names under .ps open to any entity inside and outside Palestine. Within the first six months of psNIC's operation however, the only entities allowed to register under .ps are those with a presence in Palestine.
For further information, please contact N3lite at N3lite@netnames.com, or go to www.nic.ps

2. Industry Update

Kodak.ru in domain victory

A Moscow arbitration court this week ruled in favour of Eastman Kodak's Russian branch, giving it the right to use the kodak.ru domain name. After almost two years and more than 20 cases in different courts, the Moscow court finally found businessman Alexander Gundul guilty of trademark infringement.

Canadian government takes action against 'cybersquatter'

The Canadian government is asking international arbitrators to help decide a dispute over 32 domain names which sound like its own agencies. The names, including governmentofcanada.com and customscanada.com are currently held by an individual in British Columbia, but the government is set to use ICANN's Uniform Domain Name Dispute Resolution Policy (UDRP) to protect the names of its agencies and programs. 

 As yet, a precedent for this kind of case has yet to be set, with similar cases relating to Barcelona.com and PortofHelsinki.com going in opposite directions.

'Cyberjacker' seeks revenge

In a bizarre twist to a long-running domain name saga between Wal-mart Canada and Kenneth Harvey, the owner of WallMartCanadasucks.com, Mr. Harvey has gone on the attack by demanding that Wal-Mart hand over to him the URLs wallmartcanadasucks.net, .org and .ca, on the grounds that the domains contain his company name, wallmartcanadasucks.
Whether the mighty American retailer will bow to his demands remains to be seen…

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3. NetNames News

NetNames will be previewing its new suite of GDMS (Global Domain Management System) products between May 5-9 at the 123rd INTA (International Trademark Association) Annual Meeting, taking place at the Moscone Convention Center in San Francisco.
We'll be at Booth 86, so if you're planning to visit the event, please pop by our stand and say hello, where you'll have the opportunity to win a case of wine from the finest wine-growing countries, reflecting our global domain name registration capability.

 

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4. Fact of the Week

A study from Booz Allen & Hamilton and Nielsen NetRatings has found that there are seven different types of Internet users. The research veers away from categorising consumers by demographics or attitudinal data, and rates them instead according to online behaviour. In some categories, consumers are more likely to buy, in others, they are nearly immune to online marketing activities.

The study introduces 'occasionalisation' - a new form of Internet marketing segmentation, exploring a users' session characteristics, such as how long they stayed online, how much was spent on each page and the category concentraton of sites visited. The seven segments are:

• Quickies - Undertake short sessions that centre around visits to one or two familiar sites. Users typically spend about 15 seconds per page extracting specific bits of information or sending emails. They are unlikely to notice any type of marketing message
• Just the facts - Spend longer online than 'Quickies' but also log on to seek specific information from known sites. Low propensity to buy
• Single Mission - Log on to complete a certain task or gather information, then leave the Internet, typically within 10 minutes. These users are prepared to venture to unfamiliar sites to find what they need and are only open to messages related to the purpose of the session
• Do it again - These users often return to the same sites and may be willing to click on well-placed banners. 95% of their time is spent at sites the user has visited at least four times in the past
• Loiterers - They spend lots of time on sticky sites and are very open to marketing messages
• Information, please - Tend to spend long periods of time online building up in-depth knowledge of one topic and are willing to visit unfamiliar sites
• Surfing - have the longest sessions of all and tend to visit content rich sites, making them open to marketing messages delivered through content sponsorship. Their sessions average 70 minutes, hitting nearly 45 sites in a typical session, suggesting wide but not deep explorations
  

When putting your site together you are able to insert meta tags at the top of you html code. This would look something like this:

<HTML>
<HEAD>
<META NAME="keywords" CONTENT="NetNames, netnames, domain name registration services, total domain management, mains, international, internet, domain, registry, intellectual property, corporate branding, marketing, e-commerce, e-business, online business, branding, registration, top level domains, generic, netnames, search, co.uk, org.uk, net.uk, com, net, org, website, trademarks, .com, .net, .org, fast, affordable, InterNIC, servers, domain nas, domainnames, webnames, www, protection, registry, registration, design.net, alldomains, netnamesUSA, trademark, Domain, trademark infringement, domain, security, corporate identity">
<META NAME="description" CONTENT="NetNames offers affordable domain name registration and corporate packages in over 200 countries">

<TITLE>NetNames - Elevate Your Brand</TITLE>

If you are using a WYSIWYG editor such as Macromedia Dreamweaver or Microsoft FrontPage then you are able to insert keyword information in either the 'page properties' section or select the 'code view function' to edit the html code. Then, when you upload your site to your web space the meta tags will be ready for the directories and search engines to view.