NetNames

Issue 213 - 7 September 2006


Latest domain name news and views from NetNames
1. .mobi Premium Names
2.
Launch of .kr (Korea) at second level using ASCII characters
3. .mobi site emulator
4. ASA closes down Home Office advertising campaign
5. Domain names have passed the 100 million mark
6. Microsoft takes action against cybersquatters


.mobi Premium Names

A number of .mobi Premium Names will shortly be made available for purchase. The application process for these names is separate from the Sunrise and General Registration periods which have been covered by N3Lite previously and are detailed on our specialist domain site, www.gtld.com.

mTLD, the .mobi registry operator, has set aside a number of .mobi domains made up of generic terms and phrases. To see the list, please visit http://pc.mtld.mobi/switched/premium.html. Qualified trademark owners will be able to apply for .mobi premium names that match their marks from 15 September. There are clearly defined requirements which must be met by applicants and the cost of application is much higher than for other .mobi registrations.

Platinum Service clients who are trademark holders and wish to apply for a premium name should contact their Account Manager now. Other trademark holders can email support@netnames.com in order to find out the procedure.

From 13 October, any names on the premium list that are still available will be made available to all, in batches using both auction and Request for Tender (RFT) processes.

NetNames Platinum Service is trusted by many of the world's top corporations, including one third of the FTSE 100, to manage and protect their domain names. To find out more, click here.



Launch of .kr (Korea) at second level using ASCII characters

For the last few years the second-level .kr domains have only been available if the name included at least one IDN (Korean Hangeul) character. IDN stands for Internationalised Domain Name and is a means by which non-ASCII language characters can be translated into a standard ASCII domain name.

Registration of second-level .kr domains using all ASCII characters will shortly be made possible for the very first time. The schedule for this phased release is as follows:

18 Sep - 20 Nov 2006
Phase I – Korean government organisations only can apply

21 Nov - 27 Mar 2007
Phase II - Grandfathering allocation and submission

‘Grandfathering’ is when existing registrants of .kr at the THIRD level are given an opportunity to secure the equivalent second level domain.

28 Mar - 18 Apr 2007
Phase III - Landrush

19 Apr 2007
Phase IV - General Registration (Fully opened for registrations)

Platinum Service clients interested in securing second level .kr domains composed of ASCII characters should contact their Account Manager now. Other clients should visit www.netnames.com.



.mobi site emulator

This clever tool allows one to see what a particular site would look like on a mobile device - http://emulator.mtld.mobi

Those wishing to make their websites accessible to mobile browsers should look into the new .mobi domain, which is currently in Sunrise. Through a combination of style guidelines and mandatory rules relating to .mobi websites, it is hoped that mobile browsing will become a much more rewarding experience.

For more information on .mobi, please visit NetNames’ specialist site, www.gtld.com.



ASA closes down Home Office advertising campaign

The Advertising Standards Authority (ASA) recently took action after receiving a complaint against a radio advertising campaign by the Home Office and the Child Exploitation and Online Protection Centre (CEOP), intended to promote safer web-browsing for minors. The focus of the campaign was a website behind the domain name thinkuknow.com. The issue which was clearly not considered was that, if heard over the radio, the spelling of the domain name could be interpreted differently as thinkyouknow.com, which had not been registered as part of the campaign.

Visitors to the website at thinkyouknow.com found a paid advertising landing page, from which it was possible to click through to adult material. The ASA ruled that the radio campaign could not continue in its current form.



Domain names have passed the 100 million mark

Recently published figures indicate that the total number of domain names registered in the world passed 100 million for the very first time in 2006, ending the second quarter at 105 million.

The domain name industry continues to exhibit strong growth, with the second quarter out-performing the first by 8%, and 2006 as a whole displaying 27% growth compared to the equivalent period of the previous year. Over 10 million new domains were registered during the second quarter of 2006. Country-code Top Level Domains (ccTLDs) were especially strong, showing 10% growth in the second quarter. This was due somewhat to the introduction of the new European TLD .eu, which surpassed 2 million registrations in only a few months and accumulates several thousand new registrations per day.

Spain and France’s recent liberalisation of policies with regard to registration requirements led to particularly strong growth in these ccTLDs – 400% and 93% respectively, compared to the previous year.



Microsoft takes action against cybersquatters

Microsoft recently filed three lawsuits against cyber and typosquatters who have allegedly been trying to profit from its online Intellectual Property. Domain names infringing Microsoft's trademarks are being used to direct visitors to pages displaying pay-per-click advertising. Examples of such domains are microsoftrebate.com, xbox36com.com and msnfinance.com. Typosquatting is the practice of registering domains which are close to or misspellings of marks.

Microsoft claims that thousands of such infringements are being registered every single day.



 

 

 

 

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